Olakses successfully managed a strategic campaign for Wondr by BNI, utilizing 500+ targeted buzzers to enhance the app’s Play Store ratings and reviews. The campaign aimed to drive downloads, ratings, and reviews without content creation, focusing purely on improving the app’s online reputation.

Key Components:

1. Influencer Collaboration:
   • We engaged over 500 buzzers, carefully selected for their relevance and reach, to download the app and leave ratings and reviews on the Play Store. The campaign included a mix of both Indonesian and English-speaking influencers, broadening the app’s visibility across multiple audiences.
2. Content Strategy:
   • The campaign had no content creation; influencers were only tasked with downloading the app, rating it, and leaving a review to boost the app’s presence and reputation.
3. Performance Tracking:
   • The campaign resulted in a two-fold increase in the Play Store rating for Wondr by BNI, demonstrating the effectiveness of this targeted buzzer strategy in driving tangible improvements in app performance and customer perception.