Campaign Summary:

Maybelline partnered with Watsons for a promotional campaign running from November to December 2024, aimed at increasing brand awareness and driving sales. Over 100 TikTok influencers were engaged to create content by visiting select Watsons stores and promoting the Maybelline x Watsons offers.

Key Components:

1. Influencer Collaboration:
   Over 100 TikTok influencers visited specific Watsons locations, where they engaged with Maybelline products and promoted the exclusive offers via TikTok content.
   
   
2. Content Strategy:
   Influencers created and posted content solely on TikTok, showcasing the Maybelline x Watsons promotion, product demonstrations and encouraging followers to visit stores for special deals.
   
   
3. Performance Tracking:
   The campaign successfully generated 300K+ views and 13K+ engagements on TikTok, reflecting strong reach and interaction.
   
   
   This campaign effectively leveraged TikTok influencers to drive both online engagement and in-store traffic, achieving impressive results in brand visibility and consumer interaction.