Objective: To maximize visibility and drive engagement for the film ‘Jalan yang Jauh Jangan Lupa Pulang’ using Google Display Network (GDN) Ads.Challenge: The goal was to reach a wide audience and generate significant buzz around the film release through large-scale digital advertising.Strategies Included in the Project:

1. GDN Campaign: Developed and deployed targeted display ads across the Google Display Network, focusing on high-traffic websites and platforms relevant to the target audience.
2. Creative Optimization: Tailored ad creatives to resonate with different audience segments, ensuring maximum engagement.
3. Performance Monitoring: Continuously monitored and adjusted campaigns to optimize reach and effectiveness.

Results:

• Views: Consistently drove 1,052,076 of views on a weekly basis.
• Impressions: Generated 1,315,694 of impressions within 1 week.