Technical SEO for a Payment Gateway Client

Industry: Payment Gateway
Engagement: SEO & GEO Retainer

The Challenge

A payment gateway client came to Olakses with a website that looked fine on the surface but was losing search visibility. A full audit found the real issues were structural, not cosmetic: a handful of root causes were quietly affecting the whole site.

The Approach

Olakses consolidated the findings into a small set of root causes, each with a clear owner and fix path. Audit and execution sat with the same team, so findings became fixes without getting lost in handoffs. Where a fix depended on something outside Olakses’s control, that dependency was tracked openly instead of causing delays.

The Results

• Core Web Vitals performance improved more than 10x within six weeks, confirmed by Google’s own data.
• All identified root causes had fixes shipped within the first month.
• Priority pages across the site were mapped and put on a clear execution plan.
• Metrics still maturing were reported honestly, since search engines confirm changes on their own timeline, not immediately after a fix ships.

Why It Matters

Fast fixes mean little if they are not the right fixes. This engagement reflects how Olakses works: find the root cause, be transparent about what has changed and what is still in progress, and let evidence drive the roadmap.

Metrics generalized to protect client confidentiality.