Youtube Optimization: DOMIKADO

Objective:
To enhance channel reach and engagement through optimized YouTube management and strategic SEO.

Challenge:
The primary challenge was to increase visibility and engagement for Domikado, a children`s educational and entertainment program, on YouTube amidst growing competition in the digital content space.

Strategies Included in the Project:

1. YouTube Management: Implemented a robust content strategy, optimizing video titles, descriptions, and tags for better discoverability.
2. SEO Optimization: Leveraged keyword research and SEO best practices to enhance the channel`s visibility on YouTube search.
3. Targeted Advertising: Utilized YouTube Ads to target specific demographics interested in educational content for children.

Results:

• Viewership: Achieved 5,6 million viewers, exceeding the target by 450%
• Impressions: Reached 5.1 million impressions, 70% above the goal.
• Subscribers: Gained 55,000 new subscribers, surpassing the goal by 5,000.