Case Study: AirPro Indonesia

Mass Influencer Seeding Campaign

Period: Q4 2024 – Q1 2025

Objective

Build large scale brand awareness and product visibility through authentic, influencer generated content.

Challenge

Low brand awareness in a highly competitive consumer goods market with intense digital noise.

Strategy

Activated a nationwide network of nano to micro influencers using UGC driven storytelling, centered on real daily use experiences to build organic trust at scale.

Platform

TikTok and Instagram

Content Output

Large scale short form UGC videos across Reels and TikTok.

Results

• Total views exceeded target by more than twenty five percent
• Total reach surpassed KPI by over thirty percent
• Total engagement outperformed expectations by more than one thousand percent

Key Takeaway

Large scale UGC seeding is highly effective for accelerating organic awareness and trust for mass consumer brands in competitive markets.