Case Study: IDP HAM

Social Media Marketing Campaign

Period: November – December 2025

Objective

Increase public awareness and expand the reach of information related to human rights and public advocacy issues.

Challenge

Communicating sensitive public issues in a way that remains accurate, clear, and accessible to a broad audience.

Strategy

Implemented an informative and audience friendly content approach, simplifying complex topics into clear messages while maintaining credibility and public trust.

Platform

Social Media

Content Output

Campaign focused social media posts designed to improve clarity, understanding, and message reach.

Results

• Public content visibility increased by approximately 45–60%
• Information reach across social platforms improved by 40%+
• Audience engagement on educational content grew by 35%+

Key Takeaway

Clear, accessible messaging is essential for public sector communication, especially when addressing sensitive social and human rights issues.