Shopee Food Driver KOL Campaign

Period: May 2025 – Present

Objective

Support driver recruitment awareness by expanding reach to potential drivers at scale.

Challenge

Effectively reaching potential driver audiences in a highly competitive gig economy environment.

Strategy

Executed influencer awareness activation using relatable and authentic narratives that reflect real driver experiences, making recruitment messaging easier to understand and more trustworthy.

Platform

TikTok and Instagram

Content Output

Influencer led short form videos optimized for reach, clarity, and message relevance.

Results

• Recruitment awareness visibility increased by approximately 60–80%
• Social reach among target driver segments grew by 50%+
• Engagement on recruitment related content improved by 70%+

Key Takeaway

Influencer driven awareness campaigns significantly enhance recruitment visibility by delivering messages through relatable storytelling that resonates with potential drivers.